the goods

Don’t we all love to be fooled into buying something?

And how should you sell?

What if you were asked to plan an ad campaign for an ‘x’ product? Say toothpaste… would you really put in just the basic info, and say – its ok to buy this paste? Or would you like to discreetly add your paste into the dream life style / dream world your buyer wants to be in?

Check out these scenes from ‘the goods: live hard, sell hard’. (spoiler warning – don’t read ahead, if you don’t want to know its story).

The main character, don ready, talks about America and freedom, inside a flying plane, to be able to smoke a cigarette… and gets the whole plane full of people shouting to be free… including the flight staff.

Again, on don ready’s script, a used car place owner, comes on TV and lies, he’s about to die due to cancer, and he wants to sell his cars for the last time… such a claim (or advert) seems stupid… but is a lie about death a lie, and a lie about non-existent quality not a lie? Or acceptable lie? (

[i am not not judging advertisements or people here... if you can keep aside being judgemental about what's happening around us, and see it as a human behavior, (like animal or bird behavior, or just as 'nature'), then you'll see much more of the world and be amused... You'd know yourself better too.. but its not easy, i keep slipping up all the time].

Then, don ready is talking to his enemy in that movie, and manages to talk about his enemy’s dream, and shamelessly plugs in a car he wants to sell – seems impossible? Hmm… think back about what kind of crazy things you’ve brought before… a few months back, or some years back… everybody does it.

Also check out what’s a Nigerian buy back, in used car sales… so similar to breaking up and patching up again.. ;) Couldn’t resist that meanness ;)

Anyway, astala vista for now.